The Trust Deficit

While reading this book today I thought about a statement in the book and some recent conversations. Talking with a professor at a local university, he teaches business ethics, he said he didn't think any CEO's were ethical. I disagree, in fact John mentions statistics in his book about opinions on trust for executive in large corporation and traverses seven disciplines that are shocking. Only 3% of executives have public's confidence. Today more then ever we need to incorporate discipline, trust, honesty and all good merit of character for ourselves, our clients and all those we deal with in every avenue of our lives. The other component is how can business ethics be taught except in very young children?