Trust and Ethical Issues

We are currently in a trust deficit when doing business with people. If the reputation isn't already established it is difficult to waltz into a business and expect to sell products and services. Today's environment we need to concentrate on no errors, doing what is in the best interest of the client, as well as knowing our products good qualities and the not so good qualities. If asked a question be 100% sure you know without a doubt your answer is correct. Being above the pack is critical, honestly is King. Being straight forward and truthful is top priority.