Toll Free commonly called 800 service

Read an article last fall about a company implementing a new marketing plan including toll free number just to complete the marketing program. Problem was when clients/customers called in they would end up hanging up. Application, programming, equipment, VRU or voice response unit, meaning more equipment, more programming, were not part of the plan. Planning ahead to make sure staff is knowledgable, equipment is capable, installation is appropriate, based on current configuration is all part of the analysis and implementation and installation. The company in the article was spending thousands and losing money. Not good. We all make mistakes yet we can lessen the waste and pain of mistakes. Making sure we understand the components involved and integration of new programs will help. Talk with the vendors prior to understand if the application fits while being aware a sales job may come with the application.