CEO Speaks, Sage Advice During Turbulent Times,

CEO Speaks, Sage Advice During Turbulent Times,
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Monday, April 13, 2009

Customer Service Frustrations

April is proving to be an interesting month. As a personal trainer my husband needs release forms with physician signature when there is a health issue such as high blood pressure, heart disease, etc., that it is ok for patient to exercise. Attempting to help him today get a form to a physician office I call to ask the fax number. Not only was there no one to answer the phone, the physician's staff could not be located, even after listing to a exceeding long message and following the prompt's via the voice response unit, the message continues to revert back again. Customer Service has become non existent.

Voice Response Units are not customer friendly devices. If a corporation must use these units, a minimum of advertising, request for prompt, etc., should be short and explicit. I sure would not want to go to a physician that treats patients like the example I went through this morning.

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