The magic of listening

Listening to customers is critical for understanding the needs of employees, customers, management and shareholders. Communication is such as basic principal and we do it so poorly. I have not seen a job ad in years that does not say interpersonal skills or good communication skills needed. Companies want to to communicate and good communication solves people problems. Developing communication skills should be a part of all education including college. Reading develops vocabulary. Listening should be as important if not more so then talking.