Manufacturers please stop and think...what do packaging engineers and design engineers and geeks have in common? They think consumers don't have brains. Bought a new coffee pot Monday and after washing, drying and cleaning with clear water run through I needed a flash light to read the buttons. There is no stop and go button or on and off
buttons...no words that make it easy to turn it on and turn it off, we have to figure all that out on our own. The design team wanted all the gee whiz components but not have it eligible in a straight forward method.
Why does everything have to have gee whiz? I just want to make coffee. I do like the pre-set features so if we get up at 5 or 6 am the coffee is ready. But I really just want some simplicity in my life instead of difficulty especially in my home? Does anyone understand that?
Wednesday, January 6, 2010
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